Challenge: There is a lack of accessible, age-appropriate education around vulvar and vaginal care for young girls. While schools often focus on general biology, practical health knowledge is overlooked, leading to misinformation and everyday habits that can negatively impact vaginal health.
Approach: The project redefined how intimate health education is communicated, making it clear, approachable and empowering. Guided by research, it aimed to challenge misconceptions and provide young girls with simple, preventative knowledge to support healthy routines.
Execution: Developed a visual and editorial campaign that translated complex health information into engaging, easy-to-understand content. Using typography, hierarchy and layout, the design made sensitive topics feel accessible, supported by informative visuals and structured content.
Outcome: An insight-driven campaign to raise awareness and promote healthier behaviours through clear, human-centred design. The project demonstrates the ability to communicate complex and sensitive information in a way that is both engaging and empowering.
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